Privacy Policy

PRIVACY STATEMENT

Thank you for using SoftGoods co.'s online and mobile resources and for viewing this privacy statement (the "Privacy Statement" or "Statement"). Our Privacy Statement, contained in the pages that follow, serves to give notice about the types of personal information we collect, how we use it, and who we share it with and why. We delve into those matters in a fair amount of detail in the pages that follow. We encourage you to read this Privacy Statement carefully.

This Privacy Statement was amended as of 07-19-2026 and is effective as of that date. The English language version of this Privacy Statement is the controlling version regardless of any translation you may attempt.

Please note that use of our online and mobile resources is also governed by our Terms of Service ("Terms"). By accessing, using, or placing an order through our online and mobile resources you agree to these Terms. We encourage you to read the Terms carefully.

NAVIGATING THROUGH THIS STATEMENT

You can use the links below to navigate to areas of this Statement that apply specifically to you, or which may otherwise be of interest:

Some Important Vocabulary

When And To Whom Does This Privacy Statement Apply

How Do We Collect Personal Information?

What Types of Personal Information Do We Collect?

How Do We Use the Personal Information We Collect?

When/With Whom Do We Share Personal Information?

Payment Processing

Do Not Track Signals

Cookies and Other Tracking Technologies

Advertising and Analytics Partners

How to Opt Out of Advertising and Analytics

Your Privacy Rights

How to Exercise Your Privacy Rights

Children's Privacy

Submitting Information From Outside the United States

The EU General Data Protection Regulation

Promotional Messages

Changes to this Privacy Statement

Contacting Us

SOME IMPORTANT VOCABULARY

Although not itself a contract, this Privacy Statement is an important document that explains how we address some of our legal obligations, and your related legal rights, involving personal information. We'll use this section to let you know about some words that have special meanings whenever you see them in this Statement. When we reference "this Statement", "this Privacy Statement" and "our Statement", we mean the Privacy Statement you are reading now. Wherever we say "SoftGoods co.", "Company", "we", "us", or "our", we mean the operator of the SoftGoods co. online store at trysoftgoodsco.com. We use the words "you" and "your" to mean you, the reader, and other visitors to our online and mobile resources who are, in all cases, over the age of 13, or otherwise have verifiable parental consent to view this page. This age requirement is discussed in more detail later in this Statement.

When we talk about our "online and mobile resources", we mean all websites, applications, portals or other features we operate to allow you to interact with us and our systems, as well as any mobile apps we've created and distributed to let you interact with the content we provide. An "affinity action" is when you "follow" us, "like" us or take a similar or analogous action on our external social media presence.

Finally, and perhaps most importantly, when we refer to "personal information", we mean any information, data or data element, whether in electronic or other form, that, alone or in combination with other elements, can be used to distinguish, trace, or discover your identity. Certain data privacy laws include specific elements or defined terms for what they consider to be personal information (sometimes also referred to as "personal data"). Where such data privacy laws apply, then the term "personal information" includes the specific elements and defined terms required by such laws.

WHEN AND TO WHOM DOES THIS PRIVACY STATEMENT APPLY?

Our online and mobile resources collect personal information from: (1) visitors to, and users of, our online and mobile resources; and (2) those who may interact with our ads and content displayed on third party sites. This Statement applies to our processing and sharing of personal information collected from the data subjects listed in the previous sentence. If we have legal obligations to other categories of data subjects, such as our employees, supply chain partners or vendors, we provide them with separate legally required notices in confidential contracts, policies, and other similar documents.

HOW DO WE COLLECT YOUR PERSONAL INFORMATION?

We collect and otherwise obtain your personal information in the following ways: (1) when you choose to give it to us by voluntary submission; (2) through automatic collection by technical means when you visit or use our online and mobile resources; and (3) when it is provided to us by external sources such as marketing companies, advertising companies, social media companies and/or companies that provide services on our behalf who, in each case, may have previously and separately collected elements of your personal information without our involvement and then shared it with us as part of a service for which we engaged that source.

Voluntary Submissions

Here are some of the ways you voluntarily give us your personal information:

• Creating Accounts – If we make an account creation feature available you will provide us your email address and other identifiers.
• Making Purchases – If you choose to make a purchase through our online and mobile resources, we will collect your name, email, phone number, residential address, and other information you provide to fulfill the order.
• Signing up for Newsletters – Similar to account creation, we collect some voluntarily submitted information if you sign up to receive a newsletter or other informational or marketing material we publish.
• Registering for Events – When you register for events or programs we may host, you will be submitting certain identifiers. If the event requires a fee, we may also ask you to submit credit card or other financial information.
• Sending Emails and Texts – If you choose to send us an email from our "contact us" link or a similar link, you will be giving us your email address and any other personal information that may be in your message or attached to it. The same is true if you send us a text message.
• Using Community Features – Some of our online and mobile resources may offer social media-like community features letting users post messages and comments, and/or upload image or other files and materials. If you choose to make use of these features, the information you post, including your screen name and any other personal information, will be in the public domain and may not be covered/protected by this Statement.

If you prefer that we not receive the above-described personal information, please don't submit it. This means you shouldn't participate in the applicable activities on or use the applicable features available from our online and mobile resources. Your use of our online and mobile resources is strictly your choice. By not participating, you may limit your ability to take full advantage of the online and mobile resources, but most of the content in our online and mobile resources will still be available to you and we never discriminate on the basis of how much information you provide.

Automatic Collection

When you visit or use our online and mobile resources, information about your internet/electronic activity is automatically collected through your browser via tracking technologies, such as "cookies." Cookies are small text files downloaded onto your computer or mobile device. Cookies allow us to collect your IP address and recognize your computer or mobile device and store some information about your preferences for using our online and mobile resources or past actions.

If you access our online and mobile resources from a phone or other mobile device, the mobile services provider may transmit to us certain information such as uniquely identifiable mobile device information. That, in turn, allows us to collect mobile phone numbers and associate them with the mobile device identification information.

External Sources

We may work with companies who provide us with data, including personal information, so that we can tailor our services to audiences who have the most interest. We also may work with digital advertising and marketing companies to provide you with ads that meet your interests and that enhance your experience with us. These ads may be displayed on websites or device applications operated by third parties. These third parties collect information with their own cookies, pixels, and related tracking technology and then provide that information to us. We are not responsible for their data collection practices.

Further, we maintain a presence on one or more external social media platforms such as Twitter, Facebook, YouTube and LinkedIn. We may allow the community features of our online and mobile resources to connect with, or be viewable from, that external social media presence. Similarly, our online and mobile resources may contain links to other websites or apps controlled by third parties. We are not responsible for either the content on, or the privacy practices of, social media platforms, or any third-party sites or apps to which we link. Those apps, sites and platforms are not controlled by us and therefore have their own privacy policies and terms of use. To be clear: neither this Statement nor our Terms apply to our social media presence or any third-party sites or apps to which we may link. That means even if you take an affinity action on our specific social media presence, and identifiers about you are automatically collected and given to us as a result, that collection and transfer is governed by the privacy policies and other terms of the applicable social media platform and are not our responsibility.

If you have questions about how those apps, sites, and platforms collect and use personal information, you should carefully read their privacy policies and contact them using the information they provide. In addition, certain coalitions of advertisers allow consumers to opt out of receiving interest-based advertising from members of those coalitions. You can visit the Digital Advertising Alliance and Network Advertising Initiative to opt out of receiving interest-based advertising from members of these coalitions. You will need to exercise these opt outs on each browser on each device for which you wish to opt out of interest-based advertising.

WHAT TYPES OF PERSONAL INFORMATION DO WE COLLECT?

The categories of personal information we have collected from visitors and users of our online and mobile resources in the previous 12 months, and may collect from you, are as follows:

• General Identifiers such as a real name, alias, online identifier, Internet Protocol address, date of birth, postal address, email address, account name, or other similar identifiers.
• Commercial Information including records of products or services purchased, obtained, or considered, or other purchasing or consuming histories or tendencies.
• Internet Activity Data or other similar electronic network activity information, such as browsing history, chat transcripts, search history, and information regarding a consumer's interaction with our online and mobile services or an advertisement regardless of device type used, be it a personal computer, cell phone or other mobile device.
• Audio/Visual Data such as profile or account photos, access to a phone camera to input transaction details, or videos or other electronic recordings, such as recordings of customer service phone calls.
• Analytics and Inference Data drawn using the above-described personal information to create a profile reflecting our customers' interests and preferences or to otherwise improve our products and services.

Sensitive Personal Information. We do not collect "sensitive personal information" or "sensitive data" as these terms are defined by applicable law.

Deidentified Information. We may collect deidentified data and inferences derived from the categories of personal information described in this Statement. This data does not identify you in any way. We will not reidentify, or attempt to reidentify, any deidentified information that we collect as described in this Statement.

HOW DO WE USE THE PERSONAL INFORMATION WE COLLECT?

We use personal information for the following business purposes:

• Transaction Processing – such as processing, completing, and maintaining records of transactions.
• Performance of Contracts – such as fulfilling our duties and exercising our rights under contracts we may have with you or our vendors and supply chain partners.
• Promotions – such as providing personalized promotions and special offers.
• General Marketing – such as providing users with information about our brand, products, and events.
• Tailored Marketing – providing users with marketing tailored to their interests.
• Account Servicing – facilitating and servicing your account.
• Physical Security – providing security at our physical locations and for internal or external investigations.
• Technical Security – monitoring our networks and detecting security incidents.
• Customer Service – responding to consumer inquiries, including requests for information, online support and phone calls.
• User Experience – such as internal research and analytics to improve user experience on our online and mobile resources.
• Knowing Our Customer – understanding the demographics and interests of our online and mobile resource visitors.
• Debugging – debugging, identifying, and repairing errors that impair existing intended functionality of our online and mobile resources.
• Detecting and Preventing Unlawful Acts – protecting against malicious or illegal activity and prosecuting those responsible.
• Verification – verifying accounts and responding to consumer requests.

Retention of Your Personal Information. We store and retain your personal information in accordance with applicable law and as long as necessary to carry out the purposes described above and in accordance with our internal data retention procedures. The criteria used to determine the retention periods include: (1) how long the personal information is needed in connection with the purposes for which we use it; (2) the type of personal information collected; and (3) whether we are subject to a legal, contractual or similar obligation to retain the personal information (e.g., mandatory data retention laws, government orders to preserve personal information relevant to an investigation, or personal information that must be retained for the purposes of litigation or disputes).

WHEN/WITH WHOM DO WE SHARE PERSONAL INFORMATION?

We may share the categories of personal information described in this Privacy Statement with the following categories of third parties for the business purposes described below:

• Operations Support Vendors – We may share your personal information to vendors that help us to operate and increase the efficiency of our business and our online and mobile resources.
• Customer Support Vendors – We may share your personal information with vendors that provide customer support services, such as chatbot, phone, or email support.
• Promotional or Fulfillment Vendors – In order to carry out promotions we make available to you and/or deliver our products and services, we are required to share personal information with vendors who specialize in those activities.
• Software and Technology Vendors – Our various service providers may have access to or be provided with some of your personal information in connection with the tasks they perform on our behalf such as maintaining portions of our networks or the software applications that run on them. Some of our vendors will provide us with, or support their own services with, artificial intelligence tools.
• Transaction Support Vendors / Payment Processors – We share personal information with those of our vendors and business partners that process payments on our behalf and send you confirmations and administrative messages.
• Advertising and Analytics Platforms – We share information about your activity on our online and mobile resources with Google LLC, Microsoft Corporation, and Meta Platforms, Inc. so that we can list our products, advertise, and measure whether our advertising works. What each company receives, and how to opt out, is set out in Advertising and Analytics Partners below.
• Email Service Provider – We use Resend, a United States company, to send order confirmations, shipping notices, and marketing email. Resend receives your name, your email address, and the contents of the messages we send you, and uses them only to deliver those messages on our behalf.
• Marketing and Advertising Providers – We may share your personal information to third parties, including social media networks, who support online advertising, data co-operatives, mobile advertising, data analytics, social media engagement, and other advertising networks that support our marketing efforts.
• Security and Fraud Prevention Providers – We also may disclose personal information to third party security and fraud prevention providers when we have reason to believe that someone is causing injury to or interference with our rights or property or harming or potentially harming other persons or property.
• Law Enforcement or Government Agencies – We may disclose personal information to government agencies and authorities, and to other third parties when compelled to do so by such government authorities, or at our discretion, or otherwise as required or permitted by law, including responding to court orders and subpoenas.
• Successors for Business Sale/Purchase – If we, or any of our affiliates, sell or transfer all or substantially all of our assets, equity interests or securities, or are acquired by one or more third parties as a result of an acquisition, merger, sale, reorganization, divestiture, consolidation, or liquidation, personal information may be one of the transferred assets.

In some jurisdictions, our transfer of information to third-party providers for marketing and advertising purposes could be defined as "selling" personal information or "sharing" personal information for "cross-context behavioral advertising." We may transfer the following categories of information to third parties for marketing and advertising purposes: (1) persistent identifiers, such as unique device identifiers, email addresses, account information, IP addresses, information related to your browser and operating system, or any information that you provided through the Site; and (2) user activity data, such data generated through your activities on our online and mobile resources.

Disclosing your Personal Information. We may disclose the categories of personal information described in this Statement for the business and commercial purposes described in this Privacy Policy to the categories of third parties as described in this Privacy Policy, which may include: (1) our service providers and suppliers; (2) our business and marketing partners, including advertising networks; (3) data analytics providers; and (4) other parties in connection with business transfers and for legal, safety, fraud prevention, and enforcement reasons. We use and partner with different types of entities to assist with our daily operations and to manage our online and mobile resources.

PAYMENT PROCESSING

All payments made through our online and mobile resources are processed by third-party payment processors; we currently use Stripe, Inc. ("Stripe") to process payments and to offer additional payment methods (such as Apple Pay, Google Pay, Link, and Klarna) at checkout. When you make a purchase, your payment card number and other payment credentials are provided by you directly to Stripe through Stripe's secure checkout pages; we never receive or store your full payment card number. Stripe's collection and use of your personal information is governed by Stripe's own privacy policy, available at https://stripe.com/privacy. From Stripe, we receive only the limited transaction information needed to fulfill your order and provide customer service, such as your name, email address, shipping address, the items purchased, the payment status, and the card brand and last four digits of the card used. If you choose to pay with PayPal, your payment is processed by PayPal, Inc. ("PayPal") and is governed by PayPal's own privacy statement, available at https://www.paypal.com/us/legalhub/privacy-full; from PayPal we receive your name, email address, shipping address, and payment status — never your PayPal login or funding details. If you choose a wallet or buy-now-pay-later option at checkout (for example Apple Pay, Google Pay, or Klarna), your use of that payment method is also governed by that provider's own terms and privacy policy.

DO NOT TRACK AND GLOBAL PRIVACY CONTROL

Certain browsers and plug-ins allow users to send signals such as Do Not Track ("DNT") or Global Privacy Control ("GPC"). While we do not respond to DNT signals, we do honor GPC signals as a valid request to opt-out of the sale or sharing of your personal information where required by applicable law.

When we receive a GPC signal, we will process it as a request to opt-out of any sale or sharing of your personal information that occurs via cookies or similar tracking technologies on our website. Please note that this opt-out mechanism applies only to the specific browser or device on which the signal is sent, and you may need to adjust your settings on each browser or device you use.

COOKIES AND OTHER TRACKING TECHNOLOGIES

We use cookies and other tracking technologies to provide, protect, and improve our online and mobile resources and to collect, use, and share your information as described in this Privacy Statement. These technologies are useful for storing your preferences and settings, enabling you to sign-in, gathering information such as browser type and operating system, providing interest-based advertising, combating fraud, analyzing how our online and mobile resources perform, and fulfilling other legitimate purposes.

Cookies used on our online and mobile resources may include: (1) required or "essential" cookies used to perform essential functions, such as enabling secure login or supporting shopping carts; (2) preferences cookies that remember your preferred settings, such as your language and region settings; (3) analytics cookies to better understand how you use our online and mobile resources and to help us improve our online and mobile resources; (4) advertising cookies that show you ads, send you marketing messages, and personalize content based on your activities on other websites and social media profiles. Advertising cookies may share your information with third parties, including advertisers and social networks. If you previously provided information to us, a unique identifier in the cookie may associate the information collected via the cookie with your information. We may share aggregate cookie and tracking information that does not directly identify you with third parties.

Some content on our online and mobile resources may be provided by third parties that use cookies in conjunction with other tracking technologies to collect information about you when you use our online and mobile resources, which enables them to provide targeted advertising to you. We do not control these third parties' tracking technologies or how they may be used. We may display certain advertising offers on our online and mobile resources or allow service providers, advertisers, ad networks, or other third parties to advertise on our online and mobile resources. Additionally, we may use third-party software to serve ads on our online and mobile resources, implement email marketing campaigns, and manage other interactive marketing initiatives. This third-party software may use cookies, web beacons, or similar tracking technology to help manage and optimize your online experience with us.

Most web browsers are set to accept cookies by default. You can usually choose to set your browser to disable or reject cookies. Be aware that disabling or rejecting cookies could affect the availability and functionality of our online and mobile resources. Please note that we may still use information we've collected from cookies prior to you disabling them; however, we will not collect any further information from the disabled cookies.

ADVERTISING AND ANALYTICS PARTNERS

This section names the specific companies that help us advertise our products and measure how our online and mobile resources perform, and explains what each of them receives. It adds detail to the general description in Cookies and Other Tracking Technologies above.

What is running today, and what we plan to add. As of the amendment date at the top of this Statement, the only advertising and analytics technology active on trysoftgoodsco.com is the Meta pixel and the Meta Conversions API, described below. We plan to add the Google and Microsoft measurement technologies described below. They are not switched on yet, and we are describing them here so that you have notice in advance. We will update the amendment date at the top of this Statement when they go live.

Meta Platforms, Inc. (Facebook and Instagram). We use the Meta pixel, a small piece of code on our pages, together with the Meta Conversions API, which sends the same information from our own servers. Together these tell us which of our advertisements led to a visit or a purchase, and they allow us to show advertisements on Facebook and Instagram to people who have visited trysoftgoodsco.com. The information sent includes the pages and products you viewed, the items you added to your cart, whether you began or completed a purchase, the value and currency of that purchase, your IP address, your browser and device type, the Meta cookies _fbp and _fbc, and, where you have given us your email address, a one-way encrypted (hashed) version of that email address which Meta uses to match your activity to an account it already holds. We do not send Meta your name, your postal address, or your payment details.

Google LLC. We provide Google with a product data feed, which contains the names, descriptions, images, prices, and availability of the items we sell, so that our products can appear in Google's free product listings and, if we choose to advertise, in Google Shopping advertisements. That feed describes our products; it does not contain information about you. Separately, we plan to advertise with Google, and when we do we will install Google's measurement tags on trysoftgoodsco.com. Those tags tell Google that a visit or a purchase followed one of our listings or advertisements, and they allow us to show advertisements to people who have previously visited trysoftgoodsco.com, a practice known as remarketing. Third-party vendors, including Google, use cookies to serve advertisements based on a person's prior visits to trysoftgoodsco.com and to other websites on the internet. We may also use Google Analytics to understand how visitors find and use our online and mobile resources.

Microsoft Corporation (Bing and the Microsoft Advertising network). We provide Microsoft with the same product data feed so that our products can appear in the Bing Shopping and Microsoft Start Shopping tabs and, if we choose to advertise, in Microsoft Shopping advertisements. We plan to advertise with Microsoft as well, and when we do we will install Microsoft's Universal Event Tracking tag, known as UET, on trysoftgoodsco.com. It works in the same way as the Google measurement tags described above, and Microsoft may likewise use cookies to serve advertisements based on your prior visits to trysoftgoodsco.com and to other websites.

Customer lists and audience matching. Advertising platforms allow a business to upload a list of customer email addresses so that it can show advertisements to those customers, exclude them from advertisements, or reach other people with similar interests. If we use this feature, we will upload only a one-way encrypted (hashed) version of your email address and never the address itself, and under the terms we accept with each platform the list may be used only to perform these services for SoftGoods co.. You can ask us to leave you off these lists at any time by emailing help@trysoftgoodsco.com.

These companies use what they receive for their own purposes too. Once Google, Microsoft, or Meta receives information from us, each company also handles it under its own privacy policy and for its own purposes, which we do not control. You can read how each of them uses this information here:

• Google – How Google uses information from sites or apps that use our services
• Microsoft – Microsoft Privacy Statement
• Meta – Meta Privacy Policy

HOW TO OPT OUT OF ADVERTISING AND ANALYTICS

You can limit or switch off interest-based advertising in several ways. These controls are saved per browser and per device, so you may need to repeat them on each browser and device you use.

• Email us. Write to help@trysoftgoodsco.com and we will exclude you from our advertising audiences and from any customer list we provide to an advertising platform.
• Google. Manage or turn off personalized advertising at My Ad Center. To stop Google Analytics collecting your activity, install the Google Analytics Opt-out Browser Add-on.
• Microsoft. Manage your advertising choices at Microsoft ad settings or at choice.microsoft.com.
• Meta. Manage your advertising choices in Facebook Ad Preferences.
• Industry-wide tools. The Digital Advertising Alliance at optout.aboutads.info, the Network Advertising Initiative at optout.networkadvertising.org, and, in Europe, the European Interactive Digital Advertising Alliance at youronlinechoices.eu let you opt out of many participating advertising companies at once.
• Your browser and your device. Most browsers let you block or delete cookies in their settings. On a phone or tablet you can also reset or limit your advertising identifier in the operating system's privacy settings.
• Global Privacy Control. We honor GPC signals, as described in Do Not Track and Global Privacy Control above.

Opting out stops advertising from being tailored to you. It does not stop you from seeing advertisements, and it never affects your ability to shop with us.

YOUR PRIVACY RIGHTS

Where applicable based on privacy laws in your jurisdiction, you may have certain rights you can request that we fulfill. These rights may include:

• The Right to Know. You have the right to request that we disclose the information that we have collected about you and identify the purposes for which the information was used, whether and to whom it was shared, and what sources it was obtained from.
• The Right to Delete. You have the right to request that we delete information that we maintain about you, subject to certain exceptions.
• The Right to Correct. You have the right to correct any information that we store about you.
• The Right to Opt-Out of Your Personal Information Being Sold or Shared. You may opt-out of us sharing or selling your information by contacting us at help@trysoftgoodsco.com.
• Right to Opt-Out of Targeted Advertising. You have the right to request that we opt you out of targeted advertising.
• Right to Opt-Out of Profiling or Automated Decision Making. You have the right to not be subject to profiling or automated decision making in furtherance of decisions that produce legal or similarly significant effects, to the extent applicable.
• Right to Withdraw Consent from Processing. If we have collected and processed your information based on your consent, then you can withdraw your consent at any time.
• Right to Data Portability. You have the right to request that we provide you with a copy of your information on file with us.
• Right Not to Receive Discriminatory Treatment. Exercising your rights under this Privacy Statement will not result in any discrimination by us. We will treat you the same as any other user.
• Right to Complain. You have the right to complain to your local data protection authority. For more information, please contact your local data protection authority.
• Right to Appeal. If you make a request to exercise any of the applicable data access rights and we are unable to comply with your request, you may request to appeal our decision. To appeal any data privacy request decision, please contact us by emailing us at help@trysoftgoodsco.com with the subject line "Data Access Request Appeal." If after you complete the appeal process with us, you are still not satisfied with our response, you may contact your local data protection authority to file a complaint.

HOW TO EXERCISE YOUR PRIVACY RIGHTS

In order to exercise any of the rights detailed in this Privacy Statement, please contact us at help@trysoftgoodsco.com. We may require additional information from you to help us verify your identity and country of residence, and to otherwise process your request. The verification steps may vary depending on the sensitivity of the information and whether you have an account with us. If we are unable to verify your identity, we may deny your requests to know or delete. You can designate an authorized agent to submit requests on your behalf. However, we will require written proof of the agent's permission to do so and must verify your identity directly.

CHILDREN'S PRIVACY

Applicable law imposes special restrictions and obligations on commercial website operators who direct their operations toward, and collect and use information from children under the age of 13. We take those age-related requirements very seriously, and, consistent with them, do not intend for our online and mobile resources to be used by children under the age of 18, and certainly not by anyone under the age of 13. Moreover, we do not knowingly collect personal information from minors under the age of 18. If we become aware that anyone under the age of 18 has submitted personal information to us via our online and mobile resources, we will delete that information and not use it for any purpose whatsoever. We encourage parents and legal guardians to talk with their children about the potential risks of providing personal information over the Internet.

SUBMITTING INFORMATION FROM OUTSIDE THE UNITED STATES

We control and operate the online and mobile resources from within the United States. Information collected through the online and mobile resources may be stored and processed in the United States or any other country in which SoftGoods co. or its affiliates or service providers maintain facilities. To the extent applicable, we rely on the latest revision of the standard contractual clauses promulgated by the European Commission for transfers of personal data from the European Economic Area (EEA), United Kingdom (UK), or Switzerland to our online and mobile resources.

THE EU GENERAL DATA PROTECTION REGULATION

When we collect personal information from individuals located in the European Union ("EU"), Switzerland, or the United Kingdom ("UK"), those individuals have rights under the General Data Protection Regulation ("GDPR"). This section of our statement is used to allow us to fulfill our GDPR obligations and explain your GDPR rights. For purposes of this section, the words "you" and "your" mean only such individuals located in the EU, Switzerland, or the UK.

Our Collection, Use, and Sharing Practices

Please review this section to understand the scope of purposes and the sources from which we collect personal information. Similarly, you can find information about the categories of third parties with which we may share your personal information and why we share it in this section. We do not sell, rent, or trade your personal information to third party data vendors or marketing companies, nor do we use your personal information for automated decision making, including profiling.

Legal Basis for Processing Your Personal Information

Our legal basis for collecting and using your personal information will depend on the personal information concerned and the specific context in which we collect it. However, we will normally collect personal information where the processing is in our legitimate interests and not overridden by your data protection interests or fundamental rights and freedoms, such as to contact you about products and services you may be interested in. We use the personal information you provide to facilitate payment for our services, and generally to provide our services to you. In certain circumstances where our legal basis of processing is for performance of a contract with you, please be aware that, in those circumstances, where you do not provide personal information which is required by us, we will not be able to provide the products and services under our contract with you or may not be able to comply with a legal obligation on us. In some cases, we may also have a legal obligation to collect personal information from you or may otherwise need the personal information to protect your vital interests or those of another person. If we happen to obtain your consent to process your personal information, you may withdraw your consent at any time.

Exercising Your Rights

You may exercise the rights available to you under the GDPR, including the right to object to the processing of your personal information, as follows:

• Access – the right to obtain a confirmation that your personal information is being processed, access to your personal information (if we are in fact processing it), other information about the processing of your personal information (most of which is set forth in this Notice) and a copy of the personal information we are processing.
• Rectification – the right to have your personal information corrected if it is inaccurate, and depending on the purposes of processing, you may also have incomplete personal information completed.
• Erasure – also known as the "right to be forgotten," the right to request your personal information be deleted under certain circumstances such as if it is no longer needed for the original purpose it was collected for or if you withdrew your consent. The right of erasure does not apply under limited circumstances including if the processing is necessary for exercising the right of freedom of expression and information or our compliance with a legal obligation.
• Restrict Processing – the right to restrict processing of your personal information under certain circumstances such as if you contest the accuracy of the personal information (and only for so long as it takes to verify that accuracy), the processing is unlawful and you have requested restricting the processing rather than erasure, or if we no longer need the personal information but you need it to establish, exercise or defend a legal claim.
• Portability – the right to receive the personal information you provided to us (and not any other information) under limited circumstances such as if the basis for processing the personal information was consent or necessary for the performance of a contract with you, or the processing is carried out by automated means.
• Automated Processing – the right to not be subject to a decision based solely on automated processing, including profiling.
• Object to Processing – the right to object to the processing of your personal information under the following circumstances:
• Legitimate Interests – if the basis for which the processing occurs is in our legitimate interests or in the performance of a task carried out in the public interest. If you object, we will stop processing your personal information unless we can demonstrate compelling legitimate grounds for the processing which override your interests, rights and freedoms or we require the personal information to establish, exercise or defend a legal claim.
• Direct Marketing – if the processing is for direct marketing purposes.

You can exercise these rights by contacting us using the contact information listed below; however, we may need to request additional information from you to verify your identity before granting your request. We will respond to all requests we receive from individuals wishing to exercise such rights in accordance with the GDPR. We have the ability to charge a reasonable fee for administrative costs of providing the personal information to you in situations where the request is unfounded or excessive (due to its repeated nature), or in the alternative, we may refuse to act on the request in those situations.

Lodging a Complaint

You have the right to complain to your data protection authority about our collection and use of your personal information. Please contact your local data protection authority for more information.

Retaining Your Personal Information

We will store and retain your personal information in accordance with applicable law and as long as necessary to carry out the purposes described in this Section in accordance with our internal data retention procedures. The criteria used to determine the retention periods include:

• how long the personal information is needed in connection with the applicable purposes for which we use it;
• the type of personal information collected; and
• whether we are subject to a legal, contractual or similar obligation to retain the personal information (e.g., mandatory data retention laws, government orders to preserve personal information relevant to an investigation, or personal information that must be retained for the purposes of litigation or disputes).

International Transfers

We may disclose your personal information for the purposes described herein to recipients (including affiliates) located in countries outside of the European Economic Area ("EEA"), Switzerland, and the UK, which may not have data protection laws equivalent to those in the EEA, Switzerland, and/or the UK. Where required, we rely on appropriate safeguards for such transfers, such as the EU standard contractual clauses ("Model Contracts"). Where we transfer personal information to recipients outside of the EEA, Switzerland, and/or the UK, we will enter into a Model Contract with the recipient or seek assurances from the recipient that another appropriate safeguard is in place to protect the personal data transferred. You can request further details in relation to international transfers, including a copy of the Model Contracts, by contacting us at help@trysoftgoodsco.com.

If you have questions about international transfers, you can contact us at help@trysoftgoodsco.com.

PROMOTIONAL MESSAGES

Our promotional lists include email addresses submitted through any sign-up form or promotional pop-up on our online and mobile resources (for example, discount, giveaway, or "scratch and win" offers). By signing up to any of our promotional lists, you are giving your express permission to SoftGoods co. and its agents or vendors the right to contact you with targeted advertising materials by email, text message ("SMS"), telephone or cellphone, including the use of automated, predictive, programmable, or similar automatic dialers or dialing software, or any other means of communication we may utilize to provide promotional offers. Your consent is not a condition of purchase. To the extent applicable, you expressly acknowledge that you are solely responsible for all charges billed by your mobile service provider. We may share your data, including your SMS opt-in or consent status, with third parties that help us provide our messaging services, including but not limited to platform providers, phone companies, and any other vendors who assist us in the delivery of promotional messages.

If you no longer wish to receive promotional communications by email, please follow the unsubscribe link located at the end of an email message. If you no longer wish to receive promotional text messages, reply STOP, END, CANCEL, UNSUBSCRIBE, or QUIT to any mobile message from SoftGoods co.. When we receive your request, we will take reasonable steps to remove you from our distribution lists, but it may take time to do so. You may still receive materials for a period of time after you unsubscribe. Unsubscribing or changing affinity actions or other submissions or requests made on our external social media presence, will likely require that you do so directly on that applicable social media platform as we do not control their procedures.

CHANGES TO THIS PRIVACY STATEMENT

We reserve the right to change or update this Statement from time to time. Please check our online and mobile resources periodically for such changes since all information collected is subject to the Statement in place at the time of collection. We will indicate the effective/amendment date at the beginning of this Statement.

CONTACTING US

If you have questions about our Privacy Statement or privacy practices, please contact us at:

Email: help@trysoftgoodsco.com